In this mini project 5 Ads are given below. . A sample Ad link is given

below with little review of the Ad for example purposes.

Key points -

Four P's

Type of Market - Consumer / Business or any other

Major Forces in Marketing Environment

Market Segmentation

Target Marketing

Effective Segmentation

Socially Responsible

Consumer Behavior

Buyer Characteristics

Business Market Characteristics

Sample Ad review

https://www.youtube.com/watch?v=oJw2QUstnyg&t=32s

In this Ad Shan has used its strengths brilliantly.

Segmentation - Female, 20 ++

Additional Segmentation - Males 20 ++

Buyer Personal Characteristic - Working Woman (Income, Occupation and Motivation defined)

Cultural Factor - Pakistani Culture - Family Oriented - Emotional

Highly Focused Consumer Market Ad

Promoting the ease of use of Shan Masalas

Ad 1: Toyota

https://youtu.be/WZyc5TkCNwQ

Ad 2: Ahmed Foods

https://youtu.be/inYPBgIwzIw

Ad 3: Zameen.com

https://youtu.be/dnR4V6sz8N0

Ad 4: Coca Cola

https://youtu.be/fjpEMcx75fE

Ad 5: Amreli Steels

https://youtu.be/pTLul1uEOXISample Ad review

https://www.youtube.com/watch?v=oJw2QUstnyg&t=32s

In this Ad Shan has used its strengths brilliantly.

Segmentation - Female, 20 ++

Additional Segmentation - Males 20 ++

Buyer Personal Characteristic - Working Woman (Income, Occupation and Motivation defined)

Cultural Factor - Pakistani Culture - Family Oriented - Emotional

Highly Focused Consumer Market Ad

Promoting the ease of use of Shan Masalas

Ad 1: Toyota

https://youtu.be/WZyc5TkCNwQ

Ad 2: Ahmed Foods

https://youtu.be/inYPBgIwzIw

Ad 3: Zameen.com

https://youtu.be/dnR4V6sz8N0

Ad 4: Coca Cola

https://youtu.be/fjpEMcx75fE

Ad 5: Amreli Steels

https://youtu.be/pTLul1uEOXI