In this multimedia case, Joey Peteolo a start$-$up farmer in Hortonville, Nova Scotia addresses the challenge of how to fulfill the demand for skilled local labour on his farm given his limited financial resources. He needs to consider his options and choose among them. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.

Interviewee

Joey Peteolo

Company

Industry

Business Activity

Peteolo Farm

Food Production

Agriculture, forestry, fishing and hunting

Headquarters

Hortonville, Canada

Size

Medium

Employees

Fewer than $25$

Less than $$1$ million

Yearly Revenue

Private Company

Type of Entity

Subject

Entrepreneurship and Innovation

Level of Difficulty

Easy

Teaching Objectives

Learn about food production

Keywords

Small Farm.

Case Synopsis: Joey Peteolo a start$-$up farmer in Hortonville, Nova Scotia addresses the challenge of how to fulfil the demand for skilled local labour on his farm given his limited financial resources. He needs to consider his options and choose among them.

Decision Maker: Joey Peteolo, Owner, Peteolo Farm

Problem Statement: Joey Peteolo must decide how to fulfil the demand for skilled local labour on his farm given his limited financial resources.

Decision Criteria$/$Goals:

Must satisfy financial constraints of farm.

Seek to develop a farm that is not run in a conventional manner

Interest in giving back to the community, environmentally and socially conscious

C$.$ Alternative Solutions:

Four alternatives are presented in the video case. Based on your case analysis, you may add additional alternatives if desired.

Hire skilled immigrant workers.

Use a local worker model.

Use a volunteer model.

Use a barter model.

D$.$ Alternative Analysis $20$ Marks

Provide at least $3$ PROS, $3$ CONS, the MOST LIKELY OUTCOME and RATING for each Alternative. $($Pros$/$Cons $-10$ marks, Most Likely Outcomes $-8$ marks, Rating $2$ marks$)$

Alternative $1$: Hire skilled immigrant workers.

Pros:

$$ Cons:

$$

Most likely outcome:

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On a scale of $1$ to $10,$ how likely is this alternative to meet the stated Case Solution Goals?

Alternative $2$: Use a local worker model.

Pros:

$$ Cons:

$$

Most likely outcome:

$$

On a scale of $1$ to $10,$ how likely is this alternative to meet the stated Case Solution Goals?

Alternative $3$: Use a volunteer model.

Pros:

$$ Cons:

$$

Most likely outcome:

$$

On a scale of $1$ to $10,$ how likely is this alternative to meet the stated Case Solution Goals?

Alternative $4$: Use a barter model.

Pros:

$$ Cons:

$$

Most likely outcome:

$$

On a scale of $1$ to $10,$ how likely is this alternative to meet the stated Case Solution Goals?

Alternative $5($restate alternative$)$:

Pros:

$$ Cons:

$$

Most likely outcome:

$$

On a scale of $1$ to $10,$ how likely is this alternative to meet the stated Case Solution Goals?

E$.$ Recommendation $20$ Marks

E$1$: Clearly state the alternative solution that you $($as decision maker$)$ plan to implement to meet the Decision Criteria$/$Goals$.(5$ marks$)$

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E$2$: Present and defend the rationale for selecting your recommended solution, referring back to your Analysis of Alternatives and Decision Maker Goals $-$ use this section to convince the reader why you chose each recommended solution. $(10$ marks$)$

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E$3$: Present any important assumptions and$/$or external references you made beyond the information provided within the case. $(5$ marks$)$

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F$.$ Implementation Plan $10$ Marks

Provide a Step by Step Strategic Action Plan. How will the recommended alternative solution$($s$)$ be implemented?