Question: In this session, you are given this scenario: You represent Dole Co. and you're exploring Norway to market and sell your pineapple goods. Norway has

In this session, you are given this scenario: You represent Dole Co. and you're exploring Norway to market and sell your pineapple goods. Norway has a limited pineapple production which is restricted to the spring and summer months. Due to their long, cold winters pineapple farming is halted during these seasons. We will target our exports during the cold months in Norway. Knowing this, please answer the following questions:

External Environment o Competitive Environment Describe any direct and indirect competition in target country.

o Technological Environment Describe how current technology has an impact on your product. Is it a large or small impact? Why?

o Political and Legal Environment Describe the impact current political and/or legal regulations have on your product.

o Sociocultural Environment Describe the expected sociocultural changes in the marketplace. How will this impact your product?

Please include references.

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