In this session, you are given this scenario:

You represent Dole Co. and you're exploring Norway to market and sell your pineapple goods.

Knowing this, please answer the following questions:

• Target Market & Position Describe the details of your target market. Is it a consumer or organizational market or both? List the demographics, psychographics and media habits. Describe how consumers/organizations buy, use and dispose of your product.
• Product Strategy Describe what your core product is. What product mix strategy will you use? How will you service your product.

Please include references.