In this session, you are given this scenario:

You represent Dole Co. and you're exploring Norway to market and sell your pineapple goods.

Knowing this, please answer the following questions:

• Price Strategy

Describe how you will price your product and through what channel. What is your breakeven? What tactics will you use?

• Promotional Strategy

Describe your overall promotion strategy. List your advertising avenues.

• Supply Chain Strategy

How will you get your product to the consumer? What retailers will you work with, if any?

Please include references.