In this simulation, you are about start selling a new product, an MP3 player (YourPlayer). Management has provided you with a proforma income statement to help assess the viability of the product. They need your help to complete the income statement. The following uses the files EXAM.XLS and Developing_Country_Pricing.PDF.

There are four decisions to make.
- Sample pricing was obtained from several places in the country. Use this data (on the second tab) to guide your selection of a sales price for your product. Enter this number in the highlighted cell D6.
- Sample sales volumes (the number of units sold in other regions) were also collected. Use this data (on the third tab) to guide you in how many you think you will sell. Enter this number in the highlighted cell D8.
- You have an opportunity to outsource. If you elect to outsource, change the highlighted cell D10 to 0.68 and the highlighted cell I16 to 25000.
- If you elect to outsource, you have to select from a location in either the Philippines or Thailand. Summary statistics for the manufacturing expense of a similar product were collected monthly for the past five years. The expense fluctuates because of quality issues, availability of trained staff, and downtime. Using this data, select a manufacturing site.

Required

Write a brief description of how you picked your pricing and sales volume.
Write a brief description of how you selected a site.

Answer rating: 100% (QA)

Write a brief description of how you picked your pricing and sales volume I picked my pricing by loo... View the full answer