In this weeks discussion, you will circle back to Module One. After reviewing this weeks assigned readings, return to The Fundamentals of Fashion Management textbook, assigned in Module One. The first chapter, The Business of Fashion, references the Burberry case study toward the end of the chapter. In your initial post, discuss how Burberry used technology in its development of a digital strategy to connect with its consumers. As audiences are flooded with information from all channels, what is required to be a forward-thinking luxury brand and stand out from the rest? Provide an example of a different luxury brand that has successfully maintained its online profile and is standing out from the rest.