In today's competitive market place, it is not enough to just solely advertise your business A business owner should implement all of the IMC integrated marketing communications elements Define the PEPSI AD acronym which includes all elements of the IMC mix and give and example for each based off ...

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In today's competitive market place, it is not enough to just solely advertise your business. A...

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Smith and Roberson Business Law

ISBN: 978-0538473637

15th Edition

Authors: Richard A. Mann, Barry S. Roberts

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In today's competitive market place, it is not enough to just solely advertise your business. A...

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Smith and Roberson Business Law

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