Question: In your case analysis, address the following topics: Evaluate the product and service evolution over the years. What has the organization done well, and what

In your case analysis, address the following topics: Evaluate the product and service evolution over the years. What has the organization done well, and what challenges did it face? Analyze the historical branding decisions and discuss how the Hornets has developed brand equity over the years. Consider the organization's competition and value proposition. How has the brand position changed over time? What risks will brands in the NBA face in the future? Your analysis should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic.

Library: Middle Georgia State University (mga.edu)
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In the search box enter "case study" + NBA (or another set of key words that you'd like to try)
Click on the title of the case: What's in a Name? A Case Study of NBA Baskeball in Charlotte to observe the details and abstract.
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