Evaluate the product and service evolution over the years. What has the organization done well, and what challenges did it face? 

Analyze the historical branding decisions and discuss how the Hornets has developed brand equity of the years. Consider the organization's competition and value proposition. How has the brand position changed over time? 

What risks will brands in the NBA face in the future?

Your analysis should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA or MLA standards. Support your analysis with a minimum of 3 scholarly resources, at least 2 of which were published in the last five years. In addition to these specified resources, other appropriate resources may be included.