Read Case #12, Grand Targhee, in the Case Studies section near the end of your textbook....

 

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Read Case #12, "Grand Targhee," in the Case Studies section near the end of your textbook. Also visit the website www.grandtarghee.com Analyze the product by answering the questions below. You will need Chapter 9 to help you. 1. Describe each of the the Grand Targhee's product elements: core, facilitating, supporting, augmented. (Grand Targhee has several core products; you may focus your answer on one of them). You should have several examples in the "facilitating" "supporting" and "augmented" categories. 2. Who do you think Grand Targhee's primary target market is? Be specific. 3. Describe the Grand Targhee's brand position in the minds of the target market you identified. Explain your answer. 4. Grand Targhee's executives have approached you, a marketing consultant, for advice. They want to develop an additional "product," specifically to attract more visitors in the spring and/or fall seasons. Review the "Idea Generation" section of Chapter 9, and then describe three specific ways that you would gather ideas for a new product. If you use any sources other than your textbook, please cite them in your paper and add a Works Cited list, using MLA format. Read Case #12, "Grand Targhee," in the Case Studies section near the end of your textbook. Also visit the website www.grandtarghee.com Analyze the product by answering the questions below. You will need Chapter 9 to help you. 1. Describe each of the the Grand Targhee's product elements: core, facilitating, supporting, augmented. (Grand Targhee has several core products; you may focus your answer on one of them). You should have several examples in the "facilitating" "supporting" and "augmented" categories. 2. Who do you think Grand Targhee's primary target market is? Be specific. 3. Describe the Grand Targhee's brand position in the minds of the target market you identified. Explain your answer. 4. Grand Targhee's executives have approached you, a marketing consultant, for advice. They want to develop an additional "product," specifically to attract more visitors in the spring and/or fall seasons. Review the "Idea Generation" section of Chapter 9, and then describe three specific ways that you would gather ideas for a new product. If you use any sources other than your textbook, please cite them in your paper and add a Works Cited list, using MLA format.