In your groups, you need to present a complete and comprehensive plan for your Digital Marketing Strategy, as per the following:

o Competitor Research for one of your main competitors (include their social media assets, the fan base, average impressions, and Average Engagement.

o Digital Media Mix showing your top 4 social media platforms that you will be using with screenshots and links to each.

o Provide five creative content pieces for your social media channels, covering a Video Post, Product Post, Event Post, Poll Post, and, a News-Post.

o Provide your Digital media metrics, so how will you be measuring your success in the social space. This could be your impressions, reach, or engagement.