In your initial post, select a topic from the list of possible reports. Explain to your classmates why this is important and which form of persuasion (ethos, logos, and/or pathos) will be necessary. Explain why.

For your response posts, based on your experiences in the past (either in a business, volunteer or school setting), what types of information did you find most important in a persuasive message? Give feedback to your peers, providing ideas for quality arguments and ideas about sources that may be relevant.

1. What recent advertising campaign on a national level has been a failure? Take a global look at major advertising campaigns to find one with the greatest impact. Why did it fail? What consequences did it have for the company? How could this glaring error have been avoided?