Question: In your opinion, which analysis, external or internal, is most important in achieving a competitive advantage? How would you reconcile the findings from an internal

In your opinion, which analysis, external or internal, is most important in achieving a competitive advantage? How would you reconcile the findings from an internal and an external analysis? Michael Porter. 'Industry Structure and Competitive Strategy: Keys to Profitability.' Financial Analyst Journal, 1980, 36(4), pp. 30-41

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