Question: In your view, according to the textbook Case 1 - 2 , MeDonald's Expands Globally While Adjusting Its Clobal Recipe, identify and assess the overall
In your view, according to the textbook Case "MeDonald's Expands Globally While Adjusting Its Clobal Recipe," identify and assess the overall effectivencss or more specific changes MeDonald's has made to its mariketing strategy in the United States and around the world pp On your assessment, assuming that it cannot 'think globally and act locally' and 'think locally and act globally' cqually well, which do you think seems to be more important to the efiectiveness of its global marketing strategy see textbookpP. for additional GMS context mentioned in the first part of your response? Justify your response according to the details laid out in the case. Please do not say they do both equally wellpick a side and defend it with chapter concepts and case examples from the text. In addition, in your view, do you think consumers in these countries welcome McDonald's? Explain why or why not with at least one clarifing example. Is it realistic to expect that MeDonald's or any wellknown companycan expand globslly without oceasionally making mistakes or generating controvery? If you were on their global marketing team, how would you suggest responding to protests, boycotts, andor state sanctions that trget MeDonald's?
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