Include referencing and in a basic marketing plan equivalent to around 2000 words

Based on the sport marketing plan of the AFL or a Sporting team.

Your document should be in report format (i.e., Major headings & Sub-headings) including:

1. COVER PAGE
2. TABLE OF CONTENTS (not part of word count)
3. EXECUTIVE SUMMARY (approximately 150-200 wordsand not included in total word count):

• Tip? An Executive Summary is NOT an Introduction. It should summarise the rest of the document and include all the best bits. Its like writing a film review but instead, you not only reveal the plot, you give away the ending as well.

4. BRIEF HISTORY OF ORGANISATION OR EVENT (approx. 300 words, 5 marks)

5. S.W.O.T. Analysis (approximately 300-400 words, 5 marks):
   1. Strengths
   2. Weaknesses
   3. Opportunities
   4. Threats
   5. Discussion of strategies that flow from the SWOTs.
6. COMPETITOR ANALYSIS (approximately 400-500 words, 5 marks):
   1. Competitors (200 words):
      1. Immediate Competitors
      2. Secondary Competitors
      3. Indirect Competitors
   2. Dimensions (300 words):
      1. Geographic Scope
      2. Key Objectives for the Organisation (or event) [Note: At least two objectives].

Tip: (E.g., Participation, Community, Attendance, More sponsors, Increased Membership)

6. 3. Market Share & Position (not the same as positioning)
   4. Positioning & Target Market
7. MARKETING MIX (approximately 600-700 words, 8 marks):

Tip: (You do not need to write about each of the 4Ps individually. You may do so if you find this easier but the idea is that it is a mix. As long as you make it clear which ones you will use and how you will combine them. It is likely you would use at least 3 of the 4. The marketing mix consists of:

1. Product (150-200 words)
2. Price (150-200 words)
3. Place (distribution) (150-200 words)
4. Promotion (150-200 words)

8. RECOMMENDATIONS (approximately 100 words, 2 marks)
9. BIBLIOGRAPHY (not included in word count)

Total word count: 2,000 (+/- 10%)

Tip: Define important terms and explain why they are used reference these definitions. Then apply them to your sport organisation or event to create a practical example of the concept.

• Up to 3 marks are allocated for the quality of writing and presentation. Presentation includes an Executive Summary.
• Up to 2 marks are allocated for referencing. Note: APA6 or APA7 referencing method are preferred.
• Assignments are to be submitted online as Microsoft WORD documents (no PDFs).
• No hard copies will be accepted.
• Note: Assignments should have a computer-generated word count, a table of contents and be free of spelling, grammatical or referencing errors.