indicate and justify a target audience for your campaign. (8 marks) Some targeting details will be given you to after Assignment 1, prior to starting work on this assignment. Instead of starting a new profile, you will be asked to: o Indicate where/when these consumers are receptive to marketing communications o Outline their level of awareness when it comes to the brand and to financial services (Hierarchy of Effects / Week 4 and 5)

Reference - The target audience campaign is that of a transitioning faze due to the assistance and advice Jenbury Financials product is all about. Jenbury Financial will profit from assisting individuals who are not as financially literate or advanced and are at stages in their lives where their finances and decisions regarding their future finances become of great importance