Indicate at least $2$ things that are wrong with the ad itself.

As related to their budget, comment on the DM$\text{'}$s bid strategy.

Comment on whether or not the DM was able to reach a relatively large number of users.

Calculate the ad's CPC$.$

Comment on the ad's relevance to users who saw it $($make sure to calculate and provide a metri that gives insights about the ad's relevance$).$

Comment on the landing page's relevance to users who came to it $($make sure to calculate and provide a metric that gives insights about the page's relevance$).$

Comment on the DM$\text{'}$s target of generating an average order value of $$50$ with this ad$.$

Provide and comment on the return on ad spend.