Individual Assignment $2$

$1.$ Use information from the heineken organisation that was used as the case study for assignment$1.$ If it is not possible, select an organisation that will allow you to base assignment $2$ on$.$

Apply the principles of value chain analysis to analyse the system with a few to identify the weak points in the system. Your analysis should be robust, and the weak points identified in the system should be based on the analysis. Don$$t state weak points that may be seen as a $$best guess$.$ The analysis should be done in a way that the weak points identified is clear to someone who does not know your system. $(40$ marks$)$

$2.$Use the principles of the Theory of Constraints $($TOC$)$ to link all the weak points identified in question $1.$ Attempt to analyse the system in more depth $($using TOC principles$)$ to identify one weakest link. This will be the one problem that arguably causes the other weak points to exist. Using all the steps suggested in the TOC, recommend solutions that will probably eradicate the weakest link and put the organisation on a road of ongoing improvement. $(40$ marks$)$

$3.$ Make use of the answers you provided in Question $1$& $2$ to discuss how will you drive $$Service Excellence$$ of the selected organisation? $(20$ Marks$)$

Total $[100$ marks$]$

Marking guideline$/$matrix$/$rubric

The following template will be used in the overall assessment of your respective assignments:

Assignment $2$

Part of discussion

Excellent: $70\%+$

Satisfactory: $4070\%$

Unsatisfactory: $040\%$

Mark allocated

Value chain analysis to analyse the system with a few to identify the weak points in the system

$(40$ marks$)$

The value chain analysis areas that need to be identified were

were described and explained.

It is clear the student understands how to apply value chain analysis in the context of the company weak points in the system

The areas that need improvement in detail

was explained & some of the parts of the details were left out of the discussion.

Parts of the discussion were not aligned to improvement.

None or very few of the previous criteria were met.

Theory of constraints $(40$ Marks$)$

The theory of constraints is correct for the case study. It is very detailed, and it indicates the links in the selected company.

All the steps are applying into the selected case

The theory of constraints does not show its application to the selected company properly.

Some details are missing, and it is difficult to follow the explanation from a reader$$s perspective

None or very few of the previous criteria were met.

Service Excellence of the selected organisation $(20$ Marks$)$

The drivers of the Service Excellence in the selected organisation

are solid.

There is a possibility that the Service Excellence drivers are somewhere else in the system. Part of the discussion seems to rely on guesswork or gut feeling $($intuition$).$

None or very few of the previous criteria were met.

Total score