Question: Individual marketing is _ _ _ _ _ _ _ _ _ _ . Answer tailoring products and marketing programs to the needs and preferences

Individual marketing is __________.
Answer
tailoring products and marketing programs to the needs and preferences of particular customers
tailoring brands and marketing to the needs and wants of local customer segments
a market-coverage strategy in which a firm goes after a large share of one or a few segments or niches
tailoring products and marketing programs to the needs and wants of specific individuals and local customer segments

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

I would like to get detail answers to the questions using Staples Inc. 10-K report for the fiscal year ending January 30,2015 and filed with the security exchange commission on March 4, 2016. please...

Q:

Please help me with the questions below. Thank you! Answer the questions below for this year and last year, using your SEC 10-K: Link to SEC...

Q:

Define "customers." Why is this a difficult task for some industries? Name three industries that might have different groups of customers (i.e., end users vs. retailers) and briefly describe how the...

Q:

After reading the case study answer the following question. Question: Discuss the importance of logistics and payment to e-commerce according to the case study. Case study: On a sunny day in the...

Q:

Answer the question after reading the case study. Question: 1. Discuss the Desifirangi e-commerce business model. Case study: ELECTRONIC RETAILING IN INDIA Electronic retailing (e-retail), or...

Q:

Which of the following financial ratios measures a company's ability to pay its short-term debts using its current assets? a) Debt-to-equity ratio b) Current ratio c) Return on equity (ROE) d) Gross...

Q:

Which of the following financial ratios measures a company's ability to pay its short-term debts using its current assets? a) Debt-to-equity ratio b) Current ratio c) Return on equity (ROE) d) Gross...

Q:

Which of the following financial ratios measures a company's ability to pay its short-term debts using its current assets? a) Debt-to-equity ratio b) Current ratio c) Return on equity (ROE) d) Gross...

Q:

Integrated Components Used The integrated components used by Coca Cola employed a mass media methodology which included television advertising, print media and banner ads. The approach utilized a...

Q:

I'm using Kohl's Corporation's Annual Statement trying to answer this question. I've attached the annual report below. Assess management performance by calculating Economic Value Added (EVA). UNITED...

Q:

You have a portfolio that consists of 2000 stocks of XYZ, 1000 stocks of ABC and 100 corporate bonds. XYZ has just paid a dividend of $10 and it is estimated that it will continue to do so in...

Q:

Cite five important characteristics for polymers that are to be used in thin-film applications.

Q:

What are the important effects to consider in a decision to offer credit?

Q:

Make a statement of cashflows in good form. X X M Inbox 2,50 x M Logistics : * Course: ST: X|MyDrive- x B Group 2 Pex Course ID: Cth Moodle X C Get HomeX C Photos Screx Interview X + ....