Indomie Kenya carried out a Market survey to assess the acceptance of Indomie by Kenyans. The following is an extract of some of the responses received. 

• Mr Moyh Said, " I take Indomie for dinner every Tuesday, I guess I was among the first Kenyans to try it"
• Mr Ruto, was surprised that there actually was such a product in the Kenyan Market.
• Mr Raila confirmed he has heard about indomie and thinks it's a great innovation, but he is yet to taste it
• Mr. Kenyatta he has taken indomie and it was great, though he cannot recall the last time he used it.
• Mr. Mudavadi admitted to have begun using Indomie recently. He said he was initially reluctant but when he saw many people use it he tried it and loved it.
• Ms. Wanga talked of her nasty experience with Indomie, she didn't like its taste and would never ever use it again
• Ms Waiguru stated that from the information she has gathered, she believes indomie is a product for the poor and less fortunate and she does not belong to this class.

Required. 

a)      State whether each of the above is an Adopter or Non- adopter, then Place each in their adopter/non-adopter category.  

b)     Explain the Mental Stages Mr. Moyh has passed through to arrive at the every Tuesday Decision.

Answer rating: 100% (QA)

a Adopter or Nonadopter categorization Mr Moyh Adopter Early Adopter Mr Ruto Nonadopter Aware Mr Rai... View the full answer