Influence groups and individuals

1) Your organisation, currently based in Sydney, Australia, has decided to launch their product range globally.

You have been instrumental in persuading the organisation that this is a good idea. You have provided appropriate figures and factual information, including proposals, cost-benefit analyses and risk assessments, to senior management.

Agreement that product development for global consumption will be a positive step forward has been reached, at the senior management level. This will necessitate changes to operations, staffing requirements and possibly to the organisation's vision, operations, objectives and goals.

It is now up to you to influence the other stakeholders.

The expectation is that you will provide appropriate information to show that the idea will benefit the organisation and its employees. You will need to consult with and work with individuals and groups in the organisation so they can see the benefits of the proposed changes and will actively support them.

How will we do this?

Explain, in approximately 2000 words, what you would do to influence, persuade and enthuse the relevant people. With whom would you consult and why? What do you need to know about the global market and how would you gather this information? What information will you need to provide to the different stakeholders?

Submit, to your assessor, a document containing the information you will provide to the relevant stakeholders, and the explanation of what you would do to influence, persuade and enthuse the relevant people.