. Information that is gathered to address a specific issue or problem at hand is known as:

a. observational data

b. MIS data

c. primary data

d. secondary data

36. Information that has not been gathered for the immediate research study at hand but for some other purpose is known as:

a. observational data

b. MIS data

c. primary data

d. secondary data

37. A decision-making process that focus on being objective and orderly in testing ideas before accepting is known as:

a. the scientific method

b. sampling

c. a focus group interview

d. human observation

38. A statement of relationships among marketing variables is referred to as a:

a. marketing dashboard

b. marketing model

c. decision support system (DSS)

d. data warehouse

39. A computer program that makes it easy for a marketing manager to obtain and use information is referred to as a:

a. marketing dashboard

b. marketing model

c. decision support system (DSS)

d. data warehouse

40. A place where databases are stored so that they are available when needed is referred to as a:

a. marketing dashboard

b. marketing model

c. decision support system (DSS)

d. data warehouse