Question: InnoTech Software Solutions ( ISS ) , is medium size technology company located in the Yaletown District of Vancouver, Canada. The firm has 7 9

InnoTech Software Solutions (ISS), is medium size technology company located in the Yaletown District of
Vancouver, Canada. The firm has 79 staff in total. The Software Design and Development Team (SDD) has
42 team members located on the 2nd floor of a converted warehouse space, while the User Acceptance
Team (UAT) has 36 members located on the 3rd floor of the same building. Both teams work closely
together developing video game software for the Microsoft X-Box and Sony PlayStation platforms. Their
popular game franchise Clown-Hunt has proven popular with the gaming community. Over 17 years
the firm has been able to introduce a continuous string of highly successful releases to the Franchise that
has kept pace with continually evolving technologies, and the changing demands of the consumer market.
The firm hopes to release its first game on the Apple App store next year, to capitalize on the lucrative
gaming community that uses I-Pads and I-phones.
On the surface at least, the interactions between the SDD team, and the UAT teams seem cordial. Both
teams collaborate extensively on the software solutions created by InnoTech.
On the 2nd floor the atmosphere is very strict. Bryan Trottier is the Senior Manager of Development and
Design. Informal discussion is not encouraged, staff are expected to work hard and to follow Bryans strict
directions. Bryan has been with the company from the beginning and worked his way up as he likes to
describe it: through the ranks. He often reminds his staff there isnt a job here I havent done. He
spends much of his day in his office, reviewing spreadsheets and activity reports. He is a self-described
productivity guru, and as he puts it I want to squeeze every drop of effort out of my team, sometimes I
have to crack the whip to get things done, but hey I dont hear anyone complaining at bonus time.
Trottiers direct boss is Emma Watson. Emma describes Bryan as old school. He is very organized and
methodical in his approach and often his team exceeds their targets. Emma was hired as the VP of
Operations about 3 years ago. She was recruited from a rival software company after making a meteoric
rise to a senior leadership position in that organization. She graduated from Stanford University in
California 7 years ago, with a Masters Degree in Human Computer Interaction (HCI). Emma has heard
that some of Bryans staff feel he is too controlling, and often gives very detailed instructions on routine
tasks to even the most senior members of his team.
The atmosphere on the 3rd floor is warm and informal. There is a lot of joking around and chatter, often
centered in the lunchroom where everyone seems to congregate at various times throughout the day. At
any given time, there is always at least 3 team members in the lunchroom chatting about something or
other. At formal coffee breaks and at lunchtime the room is full, with everyone playing a variety of card
games. Often there are tournaments that last several weeks with trophies and prizes provided by the
Senior Manager of User Acceptance, Ken Dryden.
Ken has a very informal approach and style, and prefers that everyone in the office call him Kenny. Ken
describes himself as your typical people person. He spends most of his day wandering around the office
and striking up conversations with staff members on just about anything. Often it is not work related.
Ken has a strong software development background, having joined InnoTech 5 years earlier after
departing Cobra Games, an industry leader responsible for the popular Scottish role play game
BraveHeart The Hunt for Nessy.
Although InnoTechs business metrics continue to be successful, there have been some recent decline in
overall product sales, and in meeting product delivery deadlines. Emma is concerned with these trends.
Although staff turnover has been increasing lately (another cause for concern), the working relationship
between the two teams under her watch appears strong despite Bryan and Ken having quite different
leadership styles. There appears to be some tension though between Bryan and Ken due to their
contrasting leadership styles.
Emma wants to move towards a more consistent approach towards how the business is run in the hopes
of reversing the distuPrepare a flow chart showing the future cause and effect relationships.
List all the reasons which justify the decision to select a certain set of alternatives to solve the
identified problems.
Review the decision and evaluate it in terms of what will be the cause and effects and how these
will impact and improve the situation.
Provide a rationale and reasons for your choice of action. Provide a clear picture of what you
expect to solve and what the outcomes might be.
Make reference to related theories and concepts from organizational behavior and management
to provide credibility for your positionrbing trends.

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