Innovative software traditionally defined its mission as 'developing innovative spread$-$sheet applications.$\text{'}$ Consultants hired by

Innovative Software argue that the firm is defining its mission too narrowly from a 'product perspective.$\text{'}$ How should Innovative

Software redefine its mission to avoid falling into the trap of 'marketing myopia?

No change is needed $--$ the consultants are wrong

Greater emphasis on 'customer service' and 'customer relations' as part of the current mission statement

Emphasize 'integrative' software products that work together as a 'seamless' combination

Emphasize other products in addition to spreadsheets

Focus on software solutions for meeting customer's applications$-$related needs