Question $13$

Innovative software traditionally defined its mission as 'developing innovative spread$-$sheet applications.$\text{'}$ Consultants hired by

Innovative Software argue that the firm is defining its mission too narrowly from a 'product perspective.$\text{'}$ How should Innovative

Software redefine its mission to avoid falling into the trap of 'marketing myopia?

Emphasize other products in addition to spreadsheets

Focus on software solutions for meeting customer's applications$-$related needs

No change is needed $--$ the consultants are wrong

Emphasize 'integrative' software products that work together as a 'seamless' combination

Greater emphasis on 'customer service' and 'customer relations' as part of the current mission statement