Instruction for the assignment: Total marks 20 First section: 8 marks (2+2+4=8 marks) Second section: 12 marks (6points x 2 marks) The part will cover observation the website of a tourism company and reading relevant materials You need to develop a Strategic PR Campaign plan on promoting your tourism industry in the aftermath of COVID pandemic. As you know that touring sector in Bangladesh is facing lack of customers because of the pandemic. However, there is an opportunity that may be created from the local people of Bangladesh who can visit the Bangladeshi tourist spots. The objectives of your campaign plan will be to attract the local customers. Firstly, you can find and select a tourism company or operator by seeing a website or a number of websites. You will set your tourism destinations. When you write the assignment, you will imagine or write in the paper that you are serving in that company as a PR or communication officer. So, your role is to develop a PR campaign plan to promote the business. (Mark: 2) Secondly, you will see your own company's website to know what PR strategies they are using currently. You also see similar other companies' websites. Then, you will discuss them in your paper and find out if your own company has any limitations in the PR strategies in comparison with others. (Mark: 2) Thirdly, you need to develop two paragraphs to explain why you need to develop this campaign in the post-covid situation. You need to read newspapers and materials from the internet to establish its importance. You will see the local tourism is suffering from many issues. You can say in this section. For the survival, you need to give new services to your customers. So, you need a campaign. In this way, you will write your thought on the importance on devising the campaign. It should be in two paragraph. (Mark: 4) In the first section of the assignment, you will write the above information. Second section: 12 marks Main part: Then you will prepare a Strategic PR Plan of this company to promote the tourism services.... To develop this plan, please see the class lecture slides how to develop a strategic PR plan. 1. Determine the objectives of your campaign (You need to say what you want to achieve by this campaign - ask yourself). 2. Target audience 3. Key messages: develop three key messages. You must say what you are advising target people/audience to receive or find your tourism services. 4. Tactics/media tools: what should be the best media tool during or after this pandemic? 5. Create a budget and a time frame 6. Measure your success Additional instructions It will carry 20 marks in total. However, students who wish to obtain similar to A grade, their write- ups should carry at least five references from book chapters or international journal papers or official reports. One should be website and four should be from book chapters or international journal papers or official reports. These papers should be from authenticate and well-established authors or organizations. Students should reference their assignment in APA6 or Harvard style