Instruction: Read the following mini case and answer all questions. GreatLIFE: THE STORY OF A CONTEMPORARY MEDICINE MAN George Fernandes got his start in the weight-loss and nutritional supplement business after retired from working for Herbalife when it expended into Malaysia. Fernandes had introduced slimming product namely BodyFit Tea in 2016. Following investigations into its sales methods by local business and health authorities, Fernandes agreed to stop making excessive product claims and engaging in questionable sales practices. Rather than selling diet tea, Fernandes put vitamins, cookies and minerals to their BodyFit Tea line of product and focused on small market segmentation where the customer concerned about health and consequently delicious products that make them feel better. Fernandes sales pitches rely heavily on testimonials by their customers. They include claims that BodyFit Tea helped customers to avoid cancer, which is not proven scientifically. Due to that, another competitor, DGH Food provides a different perspective on Fernandes products. They say the company sell junk food but look like it is nutritional junk food. The comments are spread out through social media and heavily affected Fernandes sales and company image. Questions; 1. Suggest the best communication strategies for Fernandes in order to counter the attack from his competitor? 2. From your observation, discuss the advantages and disadvantages of social media for business or organizations communication? 3. If you are the competitor to Fernandes, what is the suitable channel to raise your complaint for the benefit of consumers?