Question: Instruction You have been tasked with creating a model for a typical consumer's buyer behavior process for purchasing a bicycle. Be as descriptive as possible.

Instruction

You have been tasked with creating a model for a typical consumer's buyer behavior process for purchasing a bicycle. Be as descriptive as possible.

Stage

Buyer Behavior in this Stage

Need Recognition: When does someone determine when it is time to buy a new bicycle? What scenarios call for someone needing a new purchase? (at least four scenarios)

Information Search: What avenues of research are available?

Evaluation of Alternatives: What are some different brands of bicycle?

-Price comparisons

-Special features

What features might the customer

look for?

Purchase: Where can you purchase bicycle? What payment methods are available?

Reaction: What would constitute a consumer being pleased with a purchase? Why would he or she be displeased?

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