You have been tasked with creating a model for a typical consumer$$s buyer behavior process

for purchasing a car. Be as descriptive as possible and refer to the textbook$/$presentation

for definitions and examples to assist you.

Stage

Buyer Behavior in this Stage

Need Recognition: When does

someone determine when it is time

to buy a car?

What scenarios call for someone

needing a new purchase?

Information Search: What

avenues of research are available?

Evaluation of Alternatives: What

are some different brands of

cars?

$-$Price comparisons

$-$Reviews

$-$Special features

What features might the customer

look for?

Purchase: Where can you

purchase a car? What

payment methods are available?

Reaction: What would constitute

a consumer being pleased with a

purchase? Why would he or she

be displeased? fill this form