Question: it is a marketing class You have been tasked with creating a model for a typical consumer's buyer behavior process for purchasing a tube of

it is a marketing class

You have been tasked with creating a model for a typical consumer's buyer behavior process for purchasing a tube of toothpaste. Be as descriptive as possible and refer to the textbook for definitions and examples to assist you. Stage Buyer Behavior in this Stage Need Recognition: When does someone determine when it is time to buy a new tube of toothpaste? what scenarios call for someone needing a new purchase? Information Search: What avenues of research are available? Evaluation of Alternatives: What are some different brands of toothpastes? -Price comparisons -Reviews -Special features What features might the customer look for? Purchase: Where can you purchase toothpaste? What payment methods are available? Reaction: What would constitute a consumer being pleased with a purchase? Why would he or she be displeased

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