Instructions: Calculate the values for different channels. Channel Analysis: Retail Sites (Points distribution) (2 points) Organic search Sessions 2,000 Conversions (no. of orders) 40 Total Revenue $ 40,000 (value of orders) (2 points) (2 points) Paid search Direct 1,500 150 50 15 $ 45,000 $ 30,000 (2 points) (2 points) Display Ads Referral 200 100 10 20 $ 60,000 20,000 % % % % % S $ $ $ $ Step 1: Conversion rate (conversion/session) *100 Step 2: AOV (Average Order Value) = Total Value of orders/ number of orders)