Instructions: For this individual assignment, you will evaluare the Wendy's survey provided in Appendix A on p, 34 in this worksheet (1) by determining the types of seale used and (2) by criticizing the survey design both from the questionnaire development and organization perspectives. Using Ch.78 text PowerPoint slides as well as the "Supplementary Material for AA3" slides that are devoted extensively as a guide to the survey design, please conplete this wosksheet. The grading rubric is provided for your reference (see-Appendic B on p. 5). Please address the following questions thoroughly. Part 1. Determining the measures (scales) What type of scale (i.e,, nominal, ordinal, interval, or ratio) is used in the following questions? If an interval scale is used, please further indicate if it's a Likert or semantic differential scale. 1. Q2 scale 2. Q3 : scale 3. QH scale 4. Q5: scale 5. 06: scale 6. Q7: scale 7. Q8 : stale 8. Q9a: seale 9. Q9e: scale 10. Q9e: seale Part 2. Criticizing the design of the survey The Ch. 78 text PowerPoint slides and the "Supplementary Material for AA3 " slides outline various things to consider in designing a survey, such as the types of the scale, question wording, questionnaire organization, components of the questionnaire, question Alow, and so forth. Using these materials as a guide, please constructively criticize the survey and suggest how it can be improved. More specifically. you are required to point out af leus five ayperts of the flaws or wraknesses and suggest how specifically each of these flawsiweaknesses can be addressed. Note 1. Evaluate the survey comprebensively. For example, you are not advised to evaluate the flawed question wording in an individual question repetitively. Instead, you need to evaluate the survey as a whole to understand the questionnaire organization, flow, as well as the critical components of the survey that are missing. Note 2. In describing both the flaws weaknesses and the changes you suggest, please be as specific as possible. For example, you cannot simply state "ereating a simpler question" or "using a different wond choice" in the solution column in response to the issues you identified. Instead, you need to specific regarding bow exactly you will change the question wording to. Grading criteria: Please see the grading rubric at the end of the document for details. - Criterion 1: Determining the scales (20 points) - Criterion 2- Identification of the flawsiweaknesses of the Wendy's Survey (40 points) - Criterion 3: Suggestions to improve flawsweaknesses of the Wendy's Survey (40 points) 2. Have you peten if a fas 4 sod restegant in the pait month? Yet No Civer a wiet or nave 2 ne Jilines ansent Char a moreb las iCheck the box that desce bet rour feelings for bagh item listed.] Wendy a. Mark an 72 on only one of the fue apscien for each item latud at which to tak?. ICheck one bex for each sove[e Inted.] 7. How important are each of the following sources of information to you when selecting a fast.food restaurant at which to eat? [Check one box for each source listed.] 8. How often do you eat out at each of the following fast-food restaurants? [Check one box for each source listed. 9. As head of the household, please answer the following questions about you and your household. [Check only one for each item.] a. What is your gender? Male Female b. What is your marital status? Single Married Other (widowed, divorced, etc.) c. How many children under age 18 live in your home? 0 1 2 3 or more d. What is your age? Under 25 2544 45 or older e. What is your total annual individual or household income? Less than $15,000 Over $49,000