Instructions: For this individual assignment, you will evaluate the Wendy's survey provided in Appendix A on p. 3-4 in this worksheet (1) by determining the types of scale used and (2) by criticizing the survey design both from the questionnaire development and organization perspectives. Using Ch. 7-8 text/ PowerPoint slides as well as the "Supplementary Material for AA3" slides that are devoted extensively as a guide to the survey design, please complete this worksheet. The grading rubric is provided for your reference (see Appendix B on p. 5). Please address the following questions thoroughly. Part 1. Determining the measures (scales) What type of scale (i.e., nominal, ordinal, interval, or ratio) is used in the following questions? If an interval scale is used, please further indicate if it's a Likert or semantic differential scale. 1. Q2: 2. Q3: 3. Q4: 4. Q5: 5. Q6: 6. Q7: 7. Q8: 8. Q9a: 9. Q9c: 10. Q9e: scale scale scale scale scale scale scale Part 2. Criticizing the design of the survey The Ch. 7-8 text/PowerPoint slides and the "Supplementary Material for AA3" slides outline various things to consider in designing a survey, such as the types of the scale, question wording, questionnaire organization, components of the questionnaire, question flow, and so forth. Using these materials as a guide, please constructively criticize the survey and suggest how it can be improved. More specifically, you are required to point out at least five aspects of the flaws or weaknesses and suggest how specifically each of these flaws/weaknesses can be addressed. scale scale scale Note 1. Evaluate the survey comprehensively. For example, you are not advised to evaluate the flawed question wording in an individual question repetitively. Instead, you need to evaluate the survey as a whole to understand the questionnaire organization, flow, as well as the critical components of the survey that are missing. Note 2. In describing both the flaws/weaknesses and the changes you suggest, please be as specific as possible. For example, you cannot simply state "creating a simpler question" or "using a different word choice" in the solution column in response to the issues you identified. Instead, you need to specific regarding how exactly you will change the question wording to. Grading criteria: Please see the grading rubric at the end of the document for details. Criterion 1: Determining the scales (20 points) Criterion 2: Identification of the flaws/weaknesses of the Wendy's Survey (40 points) Criterion 3: Suggestions to improve flaws/weaknesses of the Wendy's Survey (40 points) 1

Instructions: For this individual assignment, you will evaluate the Wendy's survey provided in Appendix A on p, 34 in this worksheet (1) by determining the types of scale used and (2) by criticizing the survey design both from the questionnaire development and organization perspectives. Using Ch.78 texv' PowerPoint slides as well as the "Supplementary Material for AA3" shides that are devoted extensively as a guide to the survey design, please coniplete this wocksheet. The grading rubric is provided for your reference (see-Appendix B on p. 5). Please address the following questions thoroughly. Part 1. Determining the measures (scales) What rype of scale (i.e., nominal, ordinal, interval, or ratio) is used in the following questions? If an interval scale is used, please further indicate if it's a Likert or semantic differential scale. 1. Q2: 2. Q3 : 3. Q4: 4. Q5: 5. Q6: 6. Q7 : 7. Q8: 8. Q9a: 9. Q9e: scale scale scale scale seale scale scale seale scale seale Part 2. Criticizing the design of the survey The Ch. 7-8 text PowerPoint slides and the "Supplementary Material for AA3" slides outhe various things to consider in designing a survey, such as the types of the scale, question wording, questionnaire organization, componeats of the questionnaire, question Aow, and so forth. Using these malerials as a guide, please constructively criticize the survey and suggest how it can be improved. More specifically. you are required to point out at leuv five aspects of we flaws or wrakmesses and suggest how specifically each of these flaws/weaknesses can be addressed. Note 1. Evaluate the survey comprehensively. For exarnple, you are not advised to evaluate the flawed question wording in an individual question repetitively. Instead, you need to evaluate the survey as a whole to understand the questionnaire organization, flow, as well as the critical components of the survey that are missing. Note 2. In describing both the flaws weaknesses and the changes you suggest, please be as specific as possible. For exanzple, you cannot simply state "ereating a simpler question" or "using a different wond choice" in the solution column in response to the issues you identified. Instead, you need to specific regarding bow exactly you will change the question wording to. Grading criteria: Please see the grading rubric at the end of the document for details. - Criterion 1: Determining the scales (20 points) - Criterion 2- Identification of the flaws/weaknesses of the Wendy's Survey (40 points) - Criterion 3: Suggestions to improve flawsweakneses of the Wendy's Survey (40 points)