INSTRUCTIONS:

For this week's assignment, you will continue to use the same brand as you've been working on the last two assignments. This week, you will think about the creative elements of your campaign for your chosen brand. You will be writing a creative brief that will outline the direction for your creative execution. Refer to Chapter $10$ for guidance.

Part $1$: Who, Why, What, Where, When

Describe the goals of your campaign below. Refer to "Writing the Creative Brief" in Chapter $10.$

Who: Target Audience $-$

Why: Appeals $-$

What: Proof$/$Features $-$

Where & When: Media Used, Time of Year $-$

Part $2$: Describing Your Ad

Explain what you want the ad to look and sound like. Be specific!

IMC appeal $($refer to Exhibit $10-1)-$

Verbal elements of your ad $-$

Nonverbal elements of your ad $-$

Technical elements of your ad $-$