Instructions

In this exercise, read through the situational overview below.

Situational Overview

Pringles is a global brand owned by The Kellogg Company that boasts a variety of flavors. Some of the flavors are traditional chip tastes, and many products within the Pringles family have bold, unique flavor profiles that spark the interest of consumers. To engage consumers with the product, the company issued a campaign in the summer of 2019 where special generic packaging without an indication of flavor. Consumers were asked to submit guesses about what flavor they thought the product was, and by entering the contest, they were eligible to win $10,000 if they guessed correctly. The advertisement for this promotion is in the image below:

This link lead to you the image of the pringles packaging mentioned. It is yellow, right in the middle of the five bottles. You will know which one it is because it is the onlyone that has the "10,000$" printed. https://www.today.com/food/guess-new-flavor-pringles-chips-you-could-win-10-000-t154122

Answer the questions below:

• What impact does this campaign had on Pringles sales? Why?
• What aspects of marketing promotion were demonstrated in this campaign?
• What is the purpose of running a promotion like this versus introducing the new flavor directly into the market?
• What channels would be best to run this advertisement through? Why?
• What specific demographic of people would be most engaged with this campaign? Why?
• Would you buy the product and guess in hopes of winning $10,000 while risking not liking the flavor? Why or why not?