Instructions

Jamboree Junction has been running four different advertisements on social media platforms. Their system collects information on individuals that click on any of those ads. Data was collected on over $10,000$ customers. This dataset is a randomly selected sample of $200$ customers whose browsing time exceeded $180$ seconds and resulted in a purchase. The dataset for this assignment contains the following columns:

Variable $/$ Field $/$ Column Header

Customer ID

Interaction time

Pageviews

Campaign

Cost per click

Definition

Algorithmic naming convention that is automatically generated

Number of seconds the person viewed any portion of the website $($excluding checkout$)$

Number of pages that were loaded $($or reloaded$)$ in the person's browser during the session

Identifies which of the four advertisements brought the person to Jamboree Junction's website

Cost of the ad campaign divided by the number of customers that clicked on the advertisement link