Instructions: Need proper and complete answer (containing minimum 500 words) for following question related to 'Principles of Marketing'. Please include an additional listing of any references or supplemental materials used. Feel free to use whichever reference style you prefer. If you reference information from the Web or from any other sources (e.g., journal articles, library books, textbook), make sure that you do not copy the material verbatim (i.e., copied exactly from the original word for word). You should paraphrase (i.e., write in your own words) the information.

Question: Analyze a consumer or business product or service. To what segment(s) of consumers/businesses do you think it is targeted? Discuss the positioning of the product or service relative to competitors. How successful or unsuccessful has this positioning been? Would you suggest an alternative positioning or a repositioning? Why or why not? Identify any niches that might lend themselves to new products or services in the same category..