Question: Instructions: Please read carefully Case Study The Rise and Fall of Blackberry by Deborah Himsel and Andrew Inkpen and have in-depth insight in it and

Instructions: Please read carefully Case Study The Rise and Fall of Blackberry by Deborah Himsel and Andrew Inkpen and have in-depth insight in it and answer the following questions as per your own understanding. (15) a) Please briefly explain Blackberrys background & history. b) What are the key strategic initiatives RIM identified as per 2011 annual report? c) Please briefly explain how Blackberrys competitors and new entrants becomes threat to Blackberrys market presence. subject: Marketing Management

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