Instructions: Table 1 is a client brief that was done for an advertising agency to build a campaign that will encourage trial and brand switching throughout the market. Critically assess this client brief, indicating whether you think it is adequate for the agency to work with, in order to produce an effective campaign. If you think the brief is adequate, give evidence to support your position. If you think it is inadequate, state clearly what changes you would make and/or what additional information you will include. (Important Note: Assume there are no pandemic restrictions) Table 1: Client Brief to Advertising Agency Event Description Objective 'Real Cereal' Consumer Promotion To increase sales of Real Cereal by encouraging brand trial and switching 1. 2. To cement the positioning of Real Cereal as part of a healthy lifestyle for a consumer and their family. (Real Cereal is not for weight loss) Market Scenario Promotion Dynamics Promotion Timing Strategy Target Audience Participating Brands / SKUS Creative Tone & Manner Executional Mandatories Although 'Real Cereal' remains a well-known brand among consumers, sales have dipped recently due to the competing efforts of Nestle Cereals and Kellogg's Special K. Nestle have focused their efforts on their Fitness Range, featuring localized meal plans on their boxes and a local brand ambassador. Special K has introduced their range of fruit wafers and chips snack highlighting their low calorie platform. A competition where consumer must submit their name and contact information with any 2 Real Cereal box tops for a chance to win:- 1 of 5 treadmills or 1 of 5 PS5 gaming consoles Entry boxes will be provided in selected supermarkets. February to April 2023 360 degree campaign to include press, radio, social media and sampling. All elements to be launched concurrently. Saturday morning TV ads for Kiddie range to be included also. Main:- Consumers between the ages of 18-40 Secondary:- Kids between the ages 5-15. All S.K.U.s that bear the Real Cereal name. Creative tone must communicate to consumers the "healthy & active lifestyle" and "Family Fun" properties of the Real Cereal range. Prizes and image colours should attract consumer's attention at first glance. Real Logo a must with product/packaging shots