Instructions

The paper for your term project is due this week. Your term project for this class is a $15$ page marketing plan for the product or service that was approved in your week one proposal. It is to follow APA format and be of a quality graduate level. Don't forget to use an appropriate amount of references for a paper of this length.

Required Marketing plan Headings:

Executive Summary

Situation Analysis

$-$Market Summary

$-$Target Markets

Marketing Demographics

$-$Geographics

$-$Demographics

$-$Behavioral factors

Market Needs

Market Trends

Market Growth

SWOT Analysis

Competitors Analysis

Market Strategy

$-$Marketing objectives

$-$Financial objectives

$-$Positioning strategy

Marketing tactics

$-$Product

$-$Price

$-$Distribution

$-$Communication

$-$Research

Financials

$-$Break$-$Even Analysis

$-$Sales Forecast

$-$Marketing Budget