INSTRUCTIONS

This template is designed to help you develop your self$-$marketing and personal branding plan $($Module $5).$

Your personal SM$-$PB plan should be based on the results of your work on the Critical Skill Dashboard $($Module $4).$

In Column $1,$ enter critical skill subarea $($key competencies$)$ that are highlighted in green on your Critical Skills Dashboard.

In Column $2,$ specify elements of competency $($critical tasks$)$ that were rated highly in your CSAT $($Module $3).$

In Column $3,$ provide a short description for each of your advantages or competitive strengths.

In Column $4,$ suggest a list of concrete steps $($action items$)$ to amplify, showcase, and communicate your competitive advantage to prospective audiences $($employers$,$ recruiters, peers$).$

In Column $5,$ set quantifiable targets for a one$-$ to two$-$year period.

In Column $6,$ identify the level of importance of each critical skill subarea for self$-$improvement; also, indicate when and how you are going to engage in the activities specified in Column $4.$

In the end, prepare a succinct, one$-$paragraph summary of your self$-$marketing skills.