Instructions to access the Article:

Use the below link to access the article: Big or Little Quality: Quality Control vs. Business Culture

https://www.qualitymag.com/articles/96314-big-or-little-quality-quality-control-vs-business-culture

This aforementioned article Big or Little Quality: Quality Control vs. Business Culture, the author discussed the view of the quality as tool into the operational improvement as a part of the corporate culture.

Read the article and answer the following questions:

1- To which extent do you agree with the author view in term of leaders critical role in reinforcing the quality culture and gaining its payback on companies` operations? Clarify your thoughts with acceptable reasons. (Marks 2 )

2- The author indicates the importance of using appropriate language among quality professionals and business management. Discuss this notion from your own point of view. (Marks -1.5)

3- Explain how do leaders and quality professionals can ease the process of changing the corporate culture and emphasize that quality is everyone`s job? (Marks- 1.5)