Integrated marketing communications programs thatdo not contain specific objectives:

Group of answer choices

will often have too many benchmark measures against which the success or failure of their programs will be assessed.

will never be successful.

may find it difficult to facilitate coordination of the efforts of various groups working on a promotional campaign since the various groups will not understand what goal they are working toward.

will be able to save money since the firm won't spend too much time worrying about what they are trying to do.

will be more successful than for companies that develop IMC programs with specific objectives.