Integrating core competency analysis with internal and external analyses is critical to a company's strategic planning process. By conducting an internal analysis, an external analysis, and a core competency analysis, a company can identify its unique strengths and capabilities and align them with the external environment to create a sustainable competitive advantage. By leveraging its core competencies, a company can differentiate itself from competitors and create a strong brand that resonates with customers.

Do you ascribe to the philosophy that a company should not do or keep functions that don't align with its core competencies? It seems that you are going down this path but I wonder if a great innovation outside of a company's core competency might result in the company licensing the innovation rather than developing the innovation.