Question: Integrative Negotiation Role Play #1 This case involves a controversy over the naming of a sports stadium containing a university football field and track is

Integrative Negotiation Role Play #1 This case involves a controversy over the naming of a sports stadium containing a university football field and track is described. A local municipality, Kitchener, Ontario, representing war veterans groups in the community, negotiates with Waterloo University officials over a university plan to rename Veteran's Memorial Stadium after a tech firm, Blackberry. The stadium has had this name for more than 75 years, named to remember Canadian veterans of World Wars One and Two. It was, originally, partially funded by the municipality. However, the University is receiving much-required $1.5 million in funding that will be put toward its world-renowned Engineering faculty. One of you will represent the city. One of you will represent the university. What elements do each of you use to appeal to the others best interest?

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