Interior Design is a real TO based company, using a media consultant company to increase its exposure. The consultant company produces a news release. Read the release here:

TIDG Release Transitional Design

A$)$ What do you think of the release? How does it work? What features and devices does it use?

B$)$ What possible story could the media get out of this release? What kinds of angles could you work into an article if you were a reporter $($and so what kind of stories can the media consultant imagine coming from this widely circulated release$)?$

C$)$ What kind of media placement would you go after? Would you go for newspapers $($and in what section?$),$ magazines, TV shows? Remember, in general the more exposure the better. You are hoping someone finds some angle that fits their editorial interests $($and your job as media consultant is to tailor your pitch towards that particular angle, which means finding an editor at a particular outlet and phoning them$).$