Internal and External Stakeholders

This exercise is important because it reviews the role of stakeholders and their relationship to a firm's competitive advantage. Different stakeholders play different roles in the firm's quest for competitive advantage.

Read the overview below and complete the activities that follow.

The textbook discusses the vital role stakeholders can play in the performance and survival of the firm. These stakeholders are often in a complex relationship with the firm. Stakeholders make specific contributions in support of the company and expect certain benefits in return. The characteristics of this exchange relationship are covered in the textbook.

The goal of this exercise is to identify the unique contributions of and benefits for different stakeholders.

Each of the labels you see here represents either a contribution or a major benefit tied to a specific stakeholder. After reviewing the information above and the textbook, match the contribution and benefit to its correct stakeholder by clicking and dragging it to the correct column.

Stakeholder

Major Contribution

Employees

Community