Question: Internal Assessment [ Select at least four ( 4 ) of the internal areas of the company from the list below and present a 1

Internal Assessment

[

Select at least four

(4)

of the internal areas of the company from the list below and present a

1 - 2

paragraph analysis

/

examination of each functional area. Your selection of the functional areas

(

.

.,

management, marketing, R&D

,

etc.

)

will be based on the availability of information that you can acquire about them. Your research and analysis for this section will equip you with some background knowledge so that you could extract specific strengths and weaknesses to create your SWOT in subsequent steps. Refer to BK

Strategic Plan sections for samples.

]

Management: Planning, organizing, motivating, staffing, and controlling o

Marketing

Finance and Accounting

Production and Operations

Technology

R&D

MIS

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