Internal Factor Evaluation (IFE) Matrix Internal factor Strengths Favourable climate conditions, high quality of natural attraction, SI suitable agritourism farms, and high tourism polential in these areas Generation of additional income, increase farm revenues for S2 inhabitants of rural areas and economic development of rural areas S3 Creation of new jobs in agricultural sector S4 Improvement of education, sanitary and housing Increase the attractiveness of rural areas and reduce the immigration S5 ratte S6 Improving the rural arts and handicrafts market S7 Low level of necessary investments for starting up the agri-tourism businesses Increase the knowledge and awareness of tourists regarding rural SS areas and agriculture activities Settlement of most of the rural areas near the cities and existence of S9 appropriate roads S10 Cultural exchange and improvement Rich traditional customs, cultural heritage and historical background SI of some rural areas (archaeological and architectural, handcrafts, traditional foods) S12 Revival of traditional agricultural festivals such as harvest festival SI3 Increased social cohesion and participation WI Poor infrastructure in some rural areas (especially internet, sewape systems and road transport) W2 Decreased cultivated area and the increase of land use changes W3 Low level of government investment in agritourism W4 Poor functioning of markets for agri-tourism services ws Lack of professional management and highly skilled human capacities A limited level of training of producers in the field of W6 entrepreneurship, marketing and diversification of agricultural activities Progress may be slow due to extra levels of policy-making, ie ministries of tourism/commerce, environment, agriculture, which may also conflict Lack of financial resources of producers for investment and shortage WS of start-up capital A high rate of inflation and the unsuitable domestic economy which W9 increases the expense of traveling and causes the tourists staying time to decrease WIO Low level of entrepreneurial spirit and business skills in farmers Grand Total Weaknesses w7 1 Page 8 of 10 Question #7: Illuminate The Internal & External Factor Evaluation (EFE) Matrix (2% Maria) CL()'s: L1, L2, L2,11) Extemal Factors Evaluation (EFE) Matrix External factor 06 Opportunities 01 An increasing demand for this kind of tourism by tourists 02 Existence of NGOs and foundations in the field of gri-tourism in urban areas 03 Increasing attention of government to planning and investment in the tourism sector Increased attention to sustainable development and preserving the 04 environment and natural resources in policies 05 Implementing "Tourism Target Villages" scheme by the Cultural Heritage and Tourism Organization Increased government attention and support to rural development paradiom with an emphasis on job creation 07 Short distances to the capital of the country Increasing the motivation of private sector for investment in apri- ON tourism 09 An increasing demand for rural products, healthy and quality lifestyle Inadequate participation of local people in agricultural and rural 010 development programs 011 Lack of existence of a government scheme to encourage apritourism initiatives and low support for enterprises 012 Degradation of the plant and animal life during the early years CI Decreased income from apriture and land use change C2 Constraints 2 Lack of spatial relation of some rural areas with main roads Lack of co-operation and coordination among the institutions and organizations involved in agriculture, tourism and rural development Weak informing system and adverting activities regarding agri tourism Grand Total C4 1 Page 7 of 10